It’s just part of the game they have to play. I don’t necessarily blame copywriters for doing this sort of thing. Email Players subscriber Ryan Healy wrote an email about this not long ago that I think should be enshrined on a wall somewhere.
I don’t trust freelancers who only tell client war storiesįor one, almost all of the ones I see exaggerate (some more than others) just how much their “copy” had to do with a client’s sales. Where my own brand/reputation/credibility (not my client’s) are on the line.Īnd where I am forced to be a helluva lot more cunning, inventive, creative, and ambitious than if I have a client handing me a pre-qualified list of customers, offer, brand I can sell with, as well as check I get to cash whether my marketing/copywriting works or not.ģ. Where my own money & time (not a client’s) are on the line. The most valuable lessons I have learned are from my own ventures. But mostly, they lend themselves better to paid content where those lessons and stories can be told in the correct context.Ģ.
#I DONT GIVE ONE IODA FUNNY MEME SERIES#
Sometimes I talk about lessons from those days in my emails, and in a series of trainings I created I use as premiums.
Including for some of the savviest clients imaginable who taught me quite a bit. I spent the first 9 years up in this business doing client work. It would be interesting to hear some past stuff you’ve worked on.ġ. Outside of Email Players, Berserker Mail and your app. You almost never reference your own experiences or projects that you’ve worked on. But outside of selling to your own list, what kind of advertising have you done for companies?
Came a “troll bait” question, but a good question all the same:īen, I might sound like an ape for asking this.
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